Nakedness & Having Your Way With Wine Blogs

Posted by Tom Wark on Apr 22, 2008

The following comment was recently posted on the Fermentation post that announced
the American Wine Blog Winners:


You have a very nice blog. I enjoy the information and access to other blogs. I’m a new blogger… have you seen the naked woman on the newest Imagine Wine label? Check out www.imaginewine.com. It is beautiful. I tasted the wines recently at the Santa Ynez Vintners Festival too and the wine is good and a great value, but has to be bought off the internet.

I get this a lot. Folks posting seemingly flattering comments with a suspicious plug for their own winery or wine product or blog, or even not so suspicious plugs but very blatant plugs. I understand why it’s done. Believe me, I do.

But here’s a hint for those of you who want exposure on Fermentation:

1. If you maintain a wine blog, just email me with the name and URL of your blog and I’ll post it in the blog roll.

3. If you produce a wine-related product or have a wine-related service that you think Fermentation readers will want to know about, tell me in an e-mail what is unique, compelling, significant or relevant about your service or product.

Alternatively, you can let me know that there is some element of female nakedness associated with your blog, winery or wine-related service or product and I’ll probably take notice.

Bottom Line: Blogs are like any other form of media. They may be interested in what your story is. Interested enough to write about it, even. BUT…assume you need to make the effort to pitch the story in a creative and compelling way.

Offering up female nakedness might work with me at Fermentation, but it’s unlikely that other wine bloggers are as easy as I am. Make the effort. Do the research. Pitch the story directly.