As in Groovy…It’s Cruvee
Cruvee launched yesterday.
As in Groovy, Cruvee is new wine social networking and personalized wine information site that aims to combine comprehensive information, people’s passions for interacting over their favorite libation and powerful user-adaptive technology to create a community of well-informed users.
For anyone who has used other social networking sites such as Facebook, MySpace or OpenWine Consortium, Cruvee will be very easy and simple to navigate. You’ll be navigating about checking out any of the 18,000 wineries highlighted on the site, the forums, the groups that bring together like-thinking wine lovers and exploring the various feeds that that are delivered to your "My Cruvee Page" that are chosen for you based on how you interact with the site. The technology is impressive:
"Cruvee’s technology always keeps you up to date with the most relevant
information that matters to you most, no matter which part of the site
you’re visiting. For example, looking at any wine on our site shows you
not only information about that wine, but recent discussions about that
wine in the blogosphere, other cruvee members who own that wine,
reviews from members and professional sources, and other wines that
might interest you."
Any wine lover could use Cruvee as their on-line wine hub, as their place to begin their daily fix and even as their storehouse of wine information such as what they own, what they want to own, what they’ve reviewed, which wineries they want to visit and who knows what else. It’s pretty deep. But what’s best is the site becomes even more relevant to the Cruvee devotee the more its users interact with the site.
The wine information hubs across the Net seem to grow at a sustained pace, some being well populated, others not so. Cruvee will appeal to wine drinkers and wine aficionados that pure drinkers and wine lovers. Wine Industry types will find it useful as more people adopt it as their on-line home.