History and Gravitating Toward the Authentic
I’ve thought about it many times but have never come up with a satisfactory answer to why it is I gravitate toward things historical. My masters is in Diplomatic History. Most of my vacations have taken me to historic places and cities. My library is full of histories. And my movie collection tends toward historical dramas. My first Wine PR client was Foppiano Vineyards: Founded 1896.
Rued Winery is Wark Communications’ most recent client. The first member of the Rued family to work in the CA wine industry was Henry Rued. He arrived in Napa Valley to plant vines for the Beringer Brothers in 1876. He put down his own vineyard in Sonoma County in 1882.
And so goes it.
The best I’ve been able to determine is that I have an appreciation for time and perspective. I either
gravitate toward things historical due to this appreciation or this appreciation is a
byproduct of something else. If it is a byproduct of something else then the best I can determine is that "authenticity" motivates me. Either way, Rued Winery in Dry Creek Valley and the Rued family make me smile and inspire me in any number of ways and I’m pretty excited and honored to be working with them.
One of the aspects of Rued Winery, something that doesn’t fall into the category of historical, that fascinates me is the fact that they have a husband and wife winemaking team: Steve and Sonia Rued. I think this is a great story that will translate into a number of mediums. I don’t know they do it. I know I couldn’t. Clearly the winemaking spouses and I have different dispositions with them taking the prize for patience.
This patient duo, the history of the Rued family, and their lovely, small production wines will take center stage as I help them tell their story. In the end, those that hear the story will hopefully feel as though they’ve discovered something new. They’ll certainly understand the meaning of "authentic" upon hearing and experiencing the Rued Family and their wines.