Publishing, Regularity And the Wine Blog Awards
If there’s one thing that can doom any magazine it’s an irregular publishing schedule. readers don’t subscribe to magazines out of pity. They subscribe to magazines for the pleasure or necessity of getting their regular dose of information of entertainment that that particular source. When the source fails to deliver, expectations are doused and, in part, the deal between the publisher and the subscribers/readers has been broken. The results are never good.
This is what was in part on my mind in constructing one of the rules that govern eligible blogs for the American Wine Blog Awards. It occurred to me that at the very least there ought to be some regularity and a certain frequency to the posts that are published at a nominated blog.
It seemed to me that one post per week was not too much to ask of a nominated blog. That meant for any blog to be nominated, they had to have published at least 52 posts in the past year. As I think about the 2009 American Wine Blog Awards, I’m very much inclined to keep this requirement in place.
But I wanted to know if anyone had any good reason to suggest this not be the case. Is one post per week too much to ask? Too much to demand to be nominated? Is consistency and a modicum of dedication irrelevant to the quality of a wine blog?
The nominations for the 2009 American Wine Blog Awards will commence early in 2009 and will cover the work done in 2008. As always, any blog anywhere in the world written in English will be eligible to be nominated in any of the categories. That won’t change.
But again, I solicit any comments on this question of posting frequency.