Wine & Fishing & Archeology and Civil War Re-Enactments
Pursuits, hobbies and interests are constantly being categorized across the Internet. Invariably, "Wine" ends up being categorized under "Lifestyle". Occasionally you see it under "Culinary" or "Home". But it's "Lifestyle" under which the consumption of fermented grapes appears most often.
It's no surprise then that the "Wine Lifestyle" is so often combined with other "lifestyle" pursuits to create unique and interesting events that the organizers hope will extend its attraction.
The most interesting example of this I've seen lately is WINE ON THE FLY.
"Wine On The Fly" is a luxury fly fishing excursion scheduled for August combined with a series of
private wine dinners and tastings featuring some of America's most famous winemakers, all set in Montana. Among the winemakers that will be on hand to eat, sip and mingle with the fly fisherman are Bo Barrett of Chateau Montelena, Hiedi Barret of cult winemaker fame,
Is fly fishing and wine appreciation a bit far afield from one another to make sense? Intuitively one would think that having to find folks whose interests combine BOTH fly fishing and wine drinking would mean your target audience might be reduced. But I'm not sure that's the case. In fact, it might just expand the organizer's target audience. Those with a passing interest in wine but a real interest in fishing may be compelled to jump at the chance. And those with a real interest in wine but only a budding interest in fly fishing my be pushed over the edge in going on the trip.
I don't know much about fly fishing. I used to do a lot of bass fishing. It was just sedentary enough to appeal to me while promising the possibility of resulting in something I could brag about. I think their must be some spiritual connection between the fly fishing avocation and the appreciation of wine. But I need someone to comment here and explain it. I have a feeling it will be a fascinating connection.
In the end, the point I want to make is this: By combining what appear to be entirely different interests into on event, and by having one of those interests be wine, the promotion of wine and wine drinking and the wine lifestyle is expanded. We've seen it work with other combinations: Wine & Golf, Wine & Music, Wine & Movies, Wine & Art. There's no reason to believe other, perhaps seemingly obscure combinations might not also work.
Wine & Archeology?
Wine & Architecture
Wine & Civil War Reenactments?
Wine & Politics?
Wine & Philosophy?
Wine & Tennis
Wine & Biology
I wonder if the list possible affinities is endless or unfortunately short?