Riedel and the Wine Blog Awards
Nearly everyone I know who has taken the Riedel Taste Test remarks that out of the Riedel glasses wine tastes better or it is more expressive or it is more complex than when tasted out of other glasses. It's a remarkable set of statements when you think about. Same wine, different glasses, different taste experience.
Riedel has administered these comparison tastes tests probably 100s of times across the globe for wine professionals, restaurant servers and others. The consistent result has to lead one to conclude that wine tastes better when consumed out of a glass designed for the type of wine being drunk.
And yet the wine is the same, regardless of the glass that is delivering it into your mouth. And it is this fact that leads many people to poo poo the claims made by Riedel that the design of the delivery vehicle for the wine is essential to truly experiencing the wine.
The Riedel folks are very well aware of this disconnect that many people have expressed where their claims are concerned. It is for this reason that they have gone to great pains to explain in detail just exactly what they believe are the reasons for the difference a glass makes.
I encourage you to visit their website and read through their "Information Page" where they go to great lengths to explain themselves. In various "chapters" they discuss:
–How Glass Contents Determine Glass Shape
–The Details of Bouquet
-The Details of Taste
–The Scientific Background of Taste
–The Modalities that Sense Food
–The Anatomy of Taste
–Genetic Variations Surrounding Taste
–"Supertasters" and Alcohol
–The Tongue Map
–Effects of Temperature on Perceived Sweetness of Sucrose
The lengths to which Riedel has gone to explain the impact of proper glassware in fact goes beyond the requirements of marketing and into the realm of education.
Suffice to say, my respect for Riedel has been fairly impressive. But not just for their dedication
to their craft. Riedel has gone out of their way to be sponsors at 1000s of wine events, donating likely millions of glasses over the years to professional and consumer tasting events.
Of course I became even more enamored with Riedel when they agreed to sponsor the 2009 American Wine Blog Awards. The Winner in each of seven categories will received a hand blown Crystal "Saint Emilion" Magnum (Pictured above) Decanter etched with the winner's Name, Blog name, the name of the award, and the year of the award. It will serve as a beautiful trophy and memory.