Wine Blogging and the “US vs. Them” Factor
Today, in response to the perceived and real "Wine Blogger Bashing" that has been occurring occasionally here and there, someone will proclaim: "Prove Them Wrong With Every Post."
This is sage advice and comes from someone who knows of what they speak.
However, let me say to those bloggers who HAVE in the past suggested that the mainstream wine media is out of touch, or are the past, or are too threatened by bloggers and to the mainstream wine media folks who believe many wine bloggers are either irresponsible or sloppy….you are all aiming your venom at the wrong people.
There ARE differences between the mainstream wine media and the wine blogging media, but these are primarily technological, not substantial. Both types of media seek to do the following:
1. Educate Wine Drinkers
2. Elevate Wine Among Americans
3. Make A Contribution to the Dialog
Wine Bloggers, however, should recognize that those writers who make their way into traditional media outlets have in fact done so by proving themselves. I would argue that the vast majority of writers working in mainstream wine media do have more experience, more perspective, a deeper well of wine knowledge and more at stake in their writing than most wine bloggers. They have been plucked by experienced editors at money-making enterprises to represent the enterprise and provide their customers with high quality content.
But those who write for mainstream media must understand that the new corps of wine bloggers represent something important. They tend to possess a passion for wine and communicating that is second to none in the wine industry. They tend to be uber-champions of the average wine drinker. And if they seem to be navel gazers at times it's because they recognize far better than the mainstream wine media that blogging and on-line content will revolutionize the way wine lovers educate themselves. And these wine bloggers believe they have responsibility to make this medium as meaningful as possible.
I tire of the seeming rivalry between mainstream wine media and the wine blogging media. I tire at the swipes each take at the other. I really hope it ends.