Bravery and Comic Relief in the Wine Industry
Judd's Enormous Wine Show, produced by the folks at Judd's Hill Winery in Napa has the best production value of any private wine-related wine video series on the net. Plus, it's hilarious as the video below can attest. But is it smart marketing?
I think it is good marketing as long as you don't expect your comic relief marketing to draw in all wine geeks or expect it to position your brand positively in the eyes of all wine buyers. But…Who in their right mind would expect their marketing to play well with all wine buyers.
Seems to me the folks at Judd's hill have taken on the role of provider of comic wine relief and are satisfied that the niche group of wine lovers it will appeal to is large enough to justify the risk that is, and that they know is, inherent in linking what is traditionally a product known for its seriousness, with comedy—and good comedy at that.
One thing that can't be overlooked where Judd's Enormous Wine Show is concerned is the bravery that is behind it. And it's an interesting kind of bravery at that. What you have here is a group of wine folks unwilling to suppress their nature. You'd be surprised how often this happens, how often one's personal inclinations are pushed to the sidelines in favor of what is believed to be a more marketing savvy approach to presenting one's self.
In any case. Watch this video. GREAT STUFF