Rating Wine Distributors: It’s About Time
I've been accused of being a "Distributor Basher". My retort to that accusation is that while I have bashed distributors, it's not a chronic condition with me any more than bashing White Zinfandel is a chronic problem. I have had a nice White Zin, it's just that the bad ones seem so prevalent.
That said, what strikes me is that in this age of social media, citizen reviewers, YELP-reviews and meta ratings, wine distributors and wholesalers seem to have been passed by where the ranking and rating and reviewing trend is concerned.
Not So Much Anymore.
It's a pretty simple concept:
"Welcome to the web site built for the little guys-the small
wineries and negotiants who are constantly battling distributors
for payment. Hopefully, by having you report to this site any
difficulties with any distributor, others will be educated before
shipping wine. After all, most of us don't sell wine on consignments.
We would also like to hear about the good distributors. The ones
who are honest and helpful and pay their bills. We would like to
list them as well. If you don't see a distributor that you want to review, you will have to add one.
After you add a distributor, you can then write a review. Once your review is approved, it will be posted."
The new NoPayWineDistributors.com site is the creation of Peter Norris, proprietor of Vino Family Vineyards. As he explains to Wine Business Monthly, “This site is designed to help the
little guys who make and sell wine from getting screwed by a
distributor that is either a very slow pay or a no pay at all."
Peter got screwed by distributors in the past by way of not being paid. This is his pay back.
But it's a very good idea. As I mentioned above, there is very little in the public sphere that addresses which distributors are good, which are not, which are filled with lazy hacks, which include hard working reps, and which are worthless. The only way this kind of information can get out to the people who need it, wineries, is for wineries to make the effort to help their fellow winery by participating with a review of distributors.