Targeting the Market of Atheist Wine Drinkers
Gallup's annual poll of who drinks and how many drink alcohol was released today. It turns out those who claim to drink alcohol is up, while those that claim to drink wine is slightly down.
What' most interesting is what can be gleaned from the poll on who the most likely drinkers are. It appears that if you want to identify a likely drinker, what you are looking for is someone with the following characteristics:
-Between 21 and 54 years of age
-Who makes much larger than average annual income
-And who is an atheist.
It's the athiest/non-church goer characteristic that interests me. I understand that many denominations within the Protestant sector of the Christian religion either have prohibitions on drinker or discourage it. And so this goes a certain way toward explaining why a characteristic of a likely drinker is "Atheist" or "non-church goer."
However, what I'm wondering is if there is anything about the condition of being a non-believer that would make one more likely to drink? Does the uncertainty about end-of-life promote an inclination to ingest mind altering substances? Or is it merely a matter of having fewer prohibitions on how one lives their life that comes with a lack of sectarian influence that makes one more likely to drink?
Personally, I count myself an agnostic, always being open to the possibility that a Creator might take a particular interest in me and disclose their existence. So far I don't rate quite that high. Also, I'm willing to give the potential Creator the benefit of the doubt: I'm aware that were there a Creator, they likely have lot more pressing issues than Tom Wark's understanding of reality. On the other hand, it strikes me that were there a being capable of creating all things, informing me of their existence in a way that would be conclusive on the issue God/Gods/Creators shouldn't be that tough a thing to do.
Of course I've always wondered how faith-based tee-totaling works. I've wondered what justification a Creator might have for prohibiting the consumption of the fermented results of Their creation. To take but one faith, Christianity, it's pretty clear that what the revealed word of the Abrahamic God says is not so much "DON'T DRINK ALCOHOL", but rather that intoxication is the sin. This implies that the Christian Creator prefers his followers to always possess a nimble mind. Not a bad recommendation.
On the other hand, the same creator appears to appreciate the numbing effect alcohol can have, particularly when the drinker is in failing health or distraught:
Give strong drink to the one who is perishing,
and wine to those in bitter distress;
let them drink and forget their poverty
and remember their misery no more.
In any case, one wonders how marketers of wine can successfully pick out and target the Atheist Market, the market of the Dying, or those experiencing intense suffering and distress.