Lest They Think The Wine Industry Is Elitist or Stuffy.

As a service to readers of FERMENTATION and as a diversion from more recent political intensities here, we reach to the Department of Funny for today's post.

The View Winery in the Okanagan Valley joins a number of other wineries, including Judd's Hill and Roshambo, who produced short format videos that have made their way into the digital pages of FERMENTATION simply because they are funny and I have a weakness for "funny".

However, none of these wineries made the videos with the hopes to getting the attention of a lowly wine blogger. I like to think they all turned a humorous eye on themselves and the wine industry as a service to the industry itself, lest the wine industry's occasional occasional forays into over-seriousness give consumers the impression wine might be stuffy, appear too self important, consider itself only for the elite and too often leave a trail of snootiness.

Thank you, The View Winery.

7 Responses

  1. NorCal Wingman - September 22, 2010

    Okay, that’s funny right there, I don’t care who you are!
    Thanks for sharing Tom

  2. Jeff - September 22, 2010

    Good stuff. Nicely done by The View Winery! Good editing, too. I hope they do more of these.

  3. Jon Bjork - September 22, 2010

    I object to seeing real wine be inhumanely treated during the filming of this movie! 🙂

  4. Jathan - September 23, 2010

    They should change their name to The Red Stilleto Winery

  5. Bottle Deck - September 24, 2010

    Surprised they didn’t drink off the shoe like they do in Russia ;). Nice video!

  6. [email protected] - September 24, 2010


  7. Charlie - October 14, 2010

    Great video. If you check out the “about” page on the winery you learn that the woman in the leading role of this video is the president of the winery, and the shoe is on their label and it was her shoe.
    First time visit to your blog. Won’t be the last.

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