Lest They Think The Wine Industry Is Elitist or Stuffy.
As a service to readers of FERMENTATION and as a diversion from more recent political intensities here, we reach to the Department of Funny for today's post.
The View Winery in the Okanagan Valley joins a number of other wineries, including Judd's Hill and Roshambo, who produced short format videos that have made their way into the digital pages of FERMENTATION simply because they are funny and I have a weakness for "funny".
However, none of these wineries made the videos with the hopes to getting the attention of a lowly wine blogger. I like to think they all turned a humorous eye on themselves and the wine industry as a service to the industry itself, lest the wine industry's occasional occasional forays into over-seriousness give consumers the impression wine might be stuffy, appear too self important, consider itself only for the elite and too often leave a trail of snootiness.
Thank you, The View Winery.