Comfort and The Ranking of Wine Blogs
Bringing order to the emerged world of wine blogs has been a topic of conversation with many of my PR colleagues. We only want to know what a blogger's audience size is, what they write about and, if possible, a little bit about the demographics of their audience. Is that too much to ask?
In the PBW (Pre-Blog-World), this kind of information was easy to come by for magazines, newspapers, television and radio. It was all neatly measured by third parties and presented to marketers and PR folks for our consideration, particularly if we have advertsing money to spend.
Wine blogs are a different animal, yet marketers and PR folks still want to known who draws the most eyeballs, what those eyeballs do for a living and, if possible, whether or not those eyeballs are old enough to need glasses.
Here are three Wine Blog/Site Ranking Systems that attempt to quantify the "Popularity" of Wine Blogs. Are they accurate? I don't know. I don't really care. I just like a little order in my life.