Wine Bloggers and the Opening In The Tent
David White of the blog Terroirist recently gave the keynote address at the 37th Annual Nederburg Rare South African Wine Auction in Paarl. It is a very prestigious invitation to give that keynote and it went to a wine blogger who has been at it roughly a year or so. David was named "Best New Wine Blogger" at this years Wine Blog Awards presented in Charlottesville, VA during the North American Wine Bloggers Conference.
Below is a video of David, in South Africa, speaking directly to the issue of the changing wine media and marketing landscape and noting how bloggers and new sources of authority are changing the game.
How likely is it that David's attendance at and keynote speech at this important event will be the last time an independent wine blogger will be invited to carry the day at a key wine industry or wine consumer event? Not very.
As I've said before, the wine blogosphere, as it exists right now, is the repository of the talent that will produce the wine books of the future, the wine info authorities of the future, the future editors and columnists of major wine magazines, and the key marketing consultants to the wine industry in the future.
Granted, all wine bloggers do not possess the talent, insight, professionalism and drive of David White. But there are a number of "David Whites" now working in the wine blogging format.
Congratulations to David for this prestigious invitation.
You can read the entire text of his Keynote address at the 37th Annual Nederburg Rare South African Wine Auction.