I had an experience last week that reminded me that we ought not ever assume that our world view correlates to the world view of others. Or at the very least, don’t assume that what you drink is what everyone else drinks. Over the course of two days judging at the Riverside International Wine Competition, I and three other compatriots tasted upwards of 250 or so wines…most of which I’d never purchased, never seen, never tasted nor in some cases,…
To my right there’s a woodsy looking guy in plaid who supplies hives to numerous grape growers in Napa Valley and he’s getting pretty darned excited about hatching queens directly into his hand. To my left is a table of food that holds a plate of chopped up blood sausage that is to die, but also a four-inch high moose (as in the big antlers) pie that I’ve arranged to get the recipe for. Across the table is a gentleman…
THIS CONVERSATION GAVE ME PAUSE: THEM: Does it ever bother you that what you do for a living is pretty inconsequential? ME: What do you mean? Public relations for wine. Promoting the drinking of wine and blogging about wine. Inconsequential? My clients don’t think so. Some of my Fermentation readers don’t think what I write is inconsequential. I don’t mean you don’t accomplish anything. Of course you do. It’s just that the consequences of selling wine and wine blogging don’t…
