Archive for the ‘Our Little Project’ Category
Successful wine public and media relations almost always revolves around a well thought out plan. The messaging is understood and can be easily articulated. The avenues and channels through which the brand message will be funneled is laid out. Each messaging channel demands a somewhat different story telling device. Planning is essential. Planning is good. Planning leads to success. It’s not unlike unleashing a new human on the world. You need a plan. My beautiful wife Kathy and I have…
It has become an ongoing conversation in our home as Our Little Project is nearly done fermenting inside the womb and is set to arrive in just a few short weeks: What shall be the wine that Mother Kathy pops when, after 9 months of abstaining from the nectar, she finally returns the world of the swilling? I’ve been lobbying for champagne, since I too will likely be joining the new mother in her celebration of her return to real…
For anyone who has tried to take a picture of a wine bottle for use in either a printed piece or even online, they know the skill and talent it takes to produce something beautiful and useful. It’s both the shape of the bottle of the reflection thrown by the bottle that usually presents the challenge. I always recommend wineries have professionals take shots of the their bottles rather than trying to do it themselves with some camera phone or…
I’ll never forget when a former client informed me they were going to release a new red blend and that they had come up with a proprietary name for it: “LUCRE”. I paused, then explained that the term “Lucre” is generally modified with the term “Filthy”, as in “Filthy Lucre”. The term originates in the Bible in First Timothy 3:3. Turns out also that book of the bible and in that verse we learn what qualities a bishop of the…
I never appreciated the importance of the body of a wine until I stopped smoking cigarettes a few years ago. I realized then that while under the influence of smoke, so much of what I understood about wines was a result of appreciating the wine’s body and texture since my sense of smell and taste had been muted. I actually came to appreciate the beauty of wine by primarily appreciating the various bodies I encountered. To this day I still…