Archive for the ‘Our Little Project’ Category
Naming a winery or a vineyard or even giving a single wine a name beyond the varietal or the place where it was made is a pretty interesting project to undertake. I’ve been involved in a number of such projects. Every time I’ve been involved in such a project, the first question I answer when coming up with particular names is this: “What impression will the name leave with the people who will be buying the product?” There are other…
This post continues my series on Our Little Project I’ve never been very good at feeling useless. I like to insist that there is always something I can do. In fact, this very slightly obsessive quality of mine is part of what spurred me to start blogging about wine years ago and part of what keeps me blogging today. I feel like there’s something I can do. As the expectant father, this need to be useful is frustrated at every…
This is the second in a series of posts on “Our Little Project” So, you need to learn about wine. How hard can it be? This was the attitude I took to my first position in the wine industry at a PR firm devoted to the beverage. It’s a beverage. It’s fermented. They make it in a variety of different countries. People drink it and like it. How much can there be to learn. Then I started opening the books….
This is the first in a series of posts on “Our Little Project” In the 1980s and early 1990s, there was great concern in the American wine industry over a phenomenon referred to a “Neo- Prohibitionism” or “Neo- Temperance”. It seemed to many that a variety of forces were combining to demonize the consumption of alcohol and alcohol itself. Bad for business! One of the regular topics of discussion at that time was the degree to which consumption of alcohol,…
