Archive for the ‘Uncategorized’ Category
I’m sure it will be said that this must mean the wine industry ought to do a better job of educating: The Daily Mail in the UK reports on a survey that shows “Two Thirds of British Drinkers Admit They Know Nothing About Choosing Wine, So They Pretend Instead”. The survey showing Brits are largely wine illiterate fakers was taken by the venerable Wine & Spirits Educational Trust, which, if you ask me, is kind of ironic. Be that as…
Successful wine public and media relations almost always revolves around a well thought out plan. The messaging is understood and can be easily articulated. The avenues and channels through which the brand message will be funneled is laid out. Each messaging channel demands a somewhat different story telling device. Planning is essential. Planning is good. Planning leads to success. It’s not unlike unleashing a new human on the world. You need a plan. My beautiful wife Kathy and I have…
Here’s why you should never believe any politician who claims they want to “protect” the three-tier system. Yesterday, in the Florida Senate Rules Committee a bill (S.1714) that forces craft beer producers to sell their bottled beer to distributors, have it delivered from their brewery to distributor warehouses, then buy their beer back from the distributor at a 30% mark up, then have it deliver back to their brewery by the distributor before the beer producer can sell the beer…
I recently came across and advertisement for a collection of wines that Robert Parker had rated 100 points. The ad proclaimed for sale a collection of “Parker’s Perfects”. I don’t know if Robert Parker has ever claimed a wine was “perfect”, but in my world, while I could imagine rating a wine 100 points, I could never imagine a wine being perfect. This begs the question, what does it mean to give a wine (or any consumable or art or…
Probably the most frequent question I get is: “How do yo so often come up with something to write about?” The answer is “inspiration”. Blog posts at FERMENTATION: The Daily Wine Blog almost always result from a moment of inspiration. The key, however, is to set yourself up to be inspired. There is no better source of inspiration for a wine blogger than GOOGLE ALERTS. What follows is my secret blogging weapon. If none of these GoogleAlert Searches return items…