Archive for the ‘Wine Blogs’ Category

Nov 30, 2017

13 Years of Learning About Wine Blogging

On this date, 13 years ago, this wine blog was born. That comes out to exactly 3,100 posts, 22,800 comments and more than 2.4 million trapped spam comments. In reviewing what I’ve learned in those 13 years of blogging about the wine business, wine politics, wine culture and wine PR I can list the following with a high degree of confidence: All wine blogging is wine writing, but not all wine writing is wine blogging Write and blog with a…

Nov 6, 2017

The Future of Wine Writing is Coming to Sonoma County

This Thursday, 300+ people will descend upon Sonoma County, California for the 10th Annual Wine Bloggers’ Conference. It is an educational, business and networking opportunity that comes at a time when “blogging” has been transformed into something much different than what it was 10 years ago, yet remains necessarily the same. Ten years ago, when about 100 or so wine bloggers first gathered at the Flamingo Resort in Sonoma County, wine blogging still retained its freshness; its innovative quality. The…

Oct 31, 2017

Update on Wine PR Guy Tom Wark (Me) and this Fermentation Blog

I haven’t done an “update” of me or this site for readers in some time. Almost ever. So, it was about time. Here’s how to navigate and understand this blog and me: About the Fermentation Blog I mainly write about the wine business, wine media, and the link between wine and culture. I love to get story pitches and often respond well to them, but It’s best to keep the pitches aimed at the topics above. I don’t accept paid…

May 20, 2017

What Wine Blog Readers Read

It’s always a good idea that on occasion we look to see just what exactly people are reading. Looking back over the past 12 months, Fermentation: The Daily Wine Blog has attracted readers to a relatively narrow set of themes. But this makes sense since I tend to write about a narrow set of themes. Still, it’s telling that the two most popular posts here over the past 12 months are consumer facing, rather than my normal trade facing missives….

Jan 18, 2017

Lessons From a Wine Blog’s Top Ten Most Read Stories

For a wine blogger like myself who tends to write almost exclusively about and for the wine trade, readership is going to be naturally smaller than conscientious wine bloggers writing for the larger consumer audience. I’ve accepted this for the entire 14 years of this blog’s existence. Interestingly, though I’ve not written quite as much recently as I used to, the number of readers of this blog has increased over the past year. Why? I don’t know. Still, the phenomenon…