Posts Tagged ‘australian wine’

Mar 6, 2006

End of the World Coming on Wednesday

I’ve never actually met a "headline writer". I’ve met a professional obituary writer. But never a headline writer. It strikes me, however, that the headline writer might be the most important person in the media when it comes to establishing the conventional wisdom. Example 1: "Australians Lose Taste For Wine" Example 2: "Wine Sales Slip over Past Year" Same story, same media outlet. One true, one so completely off the target as to defy imagination. If you are browsing headlines,…