End of the World Coming on Wednesday
I’ve never actually met a "headline writer". I’ve met a professional obituary writer. But never a headline writer. It strikes me, however, that the headline writer might be the most important person in the media when it comes to establishing the conventional wisdom.
Example 1: "Australians Lose Taste For Wine"
Example 2: "Wine Sales Slip over Past Year"
Same story, same media outlet. One true, one so completely off the target as to defy imagination.
If you are browsing headlines, as many do, and come across first headline you might think that Australians are simply not drinking wine anymore; that some odd infection has overcome the people of Australia that prevents them from getting near fermented grape juice. If you come across the second headline you realize that sales are slightly down year over year. Big difference. How does this happen?