Posts Tagged ‘Rap music’

May 15, 2006

Mainstreaming of Rap Music & Wine

As I was driving up Highway 280 from San Jose back to Glen Ellen after visiting my mother I heard something on the radio that was arresting. It was a radio commercial for a wine that mocked rap music in an attempt to present and market the wine. The commercial went something like this: To make it these days you need a rap star to endorse your product. No rap star would return our calls. So, we’ll do it ourselves….