Posts Tagged ‘wine markerting’

May 23, 2006

Mendocino Wine: PR Cometh

Marketers, like myself, get a lot of the blame for taking the authenticity out of wine and lowering the beverage to just one more product to be foisted upon the public with exaggerated claims and pretty pictures. There’s a lot of truth to that kind of accusation. However, the winemakers and grape growers in Mendocino have rightly determined that more marketing is just what the doctor ordered. The growers and winemakers of Mendocino County, located about 70 miles north of…