Mainstream Media…Meet Wine Blogging
I think we can now officially say the "mainstream media" has discovered wine blogs.
And this is a good thing.
There is an inherent bias against wine blogs that comes from the notion that they and those behind them are amateurs. That is, they aren’t "real" wine writers. To a large degree the latter is true. I’m certainly not a professional wine writer. But this does not mean that FERMENTATION or many of the other wine blogs are "amateurish".
The arrival of Jon, Mark and now Eric on the wine blogging scene does a lot to bring the kind of credibility to this medium that simply is difficult to earn by having a long list of blogs on Wine Blog Watch. Keep in mind, it’s the MEDIUM that gains credibility by the entry of the mainstream, professional writers to the blog world. The content of any blog is judged by the degree to which it is compelling, well written and embodied with a unique voice…the same qualities that got Jon, Mark and Eric their positions.
That said, it is going to be fun to read Asimov’s "The Pour" blog. He wants us to know that he won’t be REVIEWING wine as much as discussing it in the context of DRINKING wine…with friends and family and around a table. He also promises posts on that place where culture and wine meet. Reading his work in the New York Times, Eric has always struck me as a writer, and reviewer, with a sense of responsibility. He also brings a very broad perspective to wine that results from an obvious interest as well as the opportunity a place at the New York Times provides, and which likely also instills him with the responsibility I mentioned earlier.
So, welcome to club Eric. Now get blogging.