WineStyles Taking Off
The franchising of wine is something that has never really gotten of the ground. Presumably this has been the case because there was not a perception that the market for wine was large enough or because the vast majority of wine is purchased in the much more convenient confines of the grocery store.
WineStyles seems to be changing this with a wine store franchise that has grown to over 100 franchises in just a year and a half. The WineStyle franchise are showing up predominantly in suburbs where the gathering of the upper-middle class 40+ year old demographic is generally found.
The "WineStyles" name points to the approach the stores take, offering wines by style ("crisp", "Fruity", "Mellow", "Silky", etc) rather than simply by varietal or country.
The stores also are sticking to the $25 and under price range, a category that let’s people stay in their budgets at the low end, venture in to something a tad better in the middle, and give them a semi-splurge near the top end.
The cost to open your own WineStyles franchise? Somewhere in the neighborhood of $150,000. As with most franchises, this investment includes training in retail management, wine and promotional help from corporate headquarters.
The success of WineStyles is one more confirmation of wine coming on with America. And there is a snowball effect in place too. As wine becomes more and more visible, either via storefronts or pop culture, more and more people investigate what it has to offer.
Is WineStyles a good investment? Who knows. Drop a comment if you’ve been in a WineStyles store.