Removing All CA Vineyards…Twice Over.
The crisis in the European wine world has less to do with quality and more to do with quantity. Let’s face it, wonderful wines are made across the continent. Yet, the Europeans, led by the French, are getting their hats handed to them by imports of relatively high quality, low priced wine from the New World.
Something has to be done and it appears that the European Union is on the job.
The Financial Times reports that among the European-wide reforms that are under consideration is the financing of the removal of 400,000 hectares of vineyards.
This is roughly twice the amount of vineyards in all of California.
The problem in Europe is that there is little incentive for farmers to remove low quality, high production vineyards because they know they they will at the grapes for the production of cheap plonk, thereby driving down the price of grapes for everyone. It’s a vicious circle.
Mariann Fischer Boel, the European Union’s agriculture commissioner, says the coming proposal for wine reform will result in vicious political battles. She’s up against an entrenches culture of subsides- taking farmers that are seeing their real income dropping like a rock through a vat of plonk.