Innocence and Wine
Magic and Mystery. Nothing is a greater enemy to magic and mystery than Technology. It’s no coincidence that authority of the churches has declined in fairly direct proportion to the development of new technology that delivered new insight into the natural world.
Technology is the killer of innocence.
I can not escape this conclusion as I read that scientists in Australia are working on the creation of a "Cybernose", a technology using insights from the natural world that will allow detailed measurements of aroma and flavor:
"By 2013, we aim to have, in wineries around Australia, a cybernose
that will enable the wine industry to objectively measure aroma and
flavour – a more reliable measure than chewing some grapes," Dr Trowell
"This will enable winemakers to pick grapes at the time of optimum
ripeness and even to tailor the style of wine precisely and so improve
its value. This has the potential to contribute $750 million annually
to the industry."
Doesn’t sound very mysterious does it. Not very sexy either. There’s no question that if this technology is deployed it will give winemakers more control over the winemaking and grapegrowing process. And on many levels that’s good. But it does strike me as a tad sterile. In fact, it strikes in the same way that Enologix strikes me: I get the utility, but the emperor has a lot fewer clothes on..