The Good & The Bad
The issue of direct shipping brings out the best and the worst in folks, no doubt about that. But I also think the Direct Shipping issue is the kind of topic that can demonstrate the power of online media and the power of blogs.
First the good in people. Alder’s post on the Wine.com Stings has resulted in a remarkably coherent and well thought out set of comments on the issue. I can tell you that people are reading them too. In the past few days I’ve been interviewed by upwards of 8 different media outlets on the issue and what it means for retailers in general and to direct shipping in particular. But I want to bring you back to this issue of bringing out the good. Consider the comment on Alder’s Vinography by one Emily & Stephan of Winemonger.com. It’s at the bottom of the comments. If you want to see a comment on a blog that not only sets the issue in context, but also delivers an appropriate rebuke, is amazingly articulate and actually takes action by putting their money where their mouth is, theirs is the comment to read.
More than anything you have to congratulate Alder for having what is clearly one of the most involved and well spoken readership anywhere.
But then there is the Bad that this issue of direct shipping brings out. I simply must highlight a comment I received on the post just below this. It is in fact the kind of comment I like to see if only because I know they are reading Fermentation. But it also highlights what this issue of direct shipping can do to people who are personally engaged in the issue. "The Big Boys" had this to say:
The last thing this world needs is
a presumptuous prick like you telling everyone else that a system thats
worked great for 70 years is corrupt.