Very Quaffable Innovations
John Gavin, best known as the author of Quaffability
Blog and popular web designer to the wineries is on a roll with two new and innovative websites that wine lovers probably should be aware of.
WEB TASTING ROOM
It’s a video blog. It’s a source of excellent deals. It’s a message direct from the winemaker. What John has done here is create not just a web site the provides access to good deals on wines, but gives you much deeper insight than normal into who is behind the wine. One deal is offered at a time (right now it’s an SB and Red blend from famed winemaker Mia Klein) that most often includes a fantastic deal on shipping. The current offered delivers two very rare wines with SHIPPING INCLUDED. In addition you not only get detailed info about the wine but a video interview with the winemaker. Pretty cool!
While I like the WebTastingRoom concept, this particular website is the one I think will lead a number of folks to sign up for their mailing list and RSS Feed. John is regularly posting links to wineries and retailers who have a deal going that offers free shipping. How cool is that??? "Free Shipping" is the number one promotion that consumers want from wine sellers. Not 10% off. Not 20% off on a case. It’s "free shipping" or its equivalent that is desired. Gavin is searching the web and posting his finds, be they from wineries or retailers. If my wife finds out about this I’ll need to raise my rates to Wark Communications clients.
Cheers to more very cool wine innovations on the web!!