The Best New Wine Writing Talent Is Found On Blogs
Those of us who are regularly looking for evidence that the online world of wine is able to reach into the physical or non digitized world of wine need examples to that effect. We have a new one.
Gary Vaynerchuk of Wine Library TV has been published…ON PAPER.
The publisher is Rodale and the book, "Gary Vaynerchuk’s 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World", I schedule for release on May 13. This is good news for the online wine publishers such as bloggers because it helps legitimize this medium and it gives other publishers a little more confidence in looking into our world for other voice that might deserve a wider audience.
Gary is not the first blogger to see his work published. Tyler Colman (AKA Dr. Vino) will see published later this year, "Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink" and "A Year of Wine: Perfect Pairings, Great Buys and What to Sip for Each Season."
I can’t stress how important this kind of move from the blogging world to the world of print is for the rest of us who blog and who believe that being settled in the blogosphere means living with the appearance that our work is less credible. Despite the explosion of blogs and their impact on consumers, politics and our information intake, ink on paper still represents something more credible…even more important.
I can almost guarantee that there will be more such moves. But it will come slowly. Nonetheless it will happen that writers once tied to their wine blogs will find themselves published on paper.
The best new talent in the wine writing genre today exists in the blogosphere.