Drama And Wine Marketing
What similarity is there between a well made movie concerning fated love and the magnetic draw of family on the one hand, and wine marketing on the other?
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Hey Tom I really liked this video. This is where wine transcends just being alcoholic grape juice. This is one of the riding themes of my new wine blog and I really explain it in my Wine Philosophy page. I think that you will see that we both agree passionately on this subject.
Great topic, Tom. Really enjoying these videos. Somehow I don’t think I’ll be able to draw any sort of inspiration with which to sell wine from the movie I saw last night, “Inglourious Basterds.” 🙂
Eric
I feel if you’re going to tap into the human elements you need to tap into the humans behind the bottle. Bring the team, their values and struggles to the forefront, and as you recommended, represent it under an enduring theme. Should wine marketing be turned into reality TV? I’d say that’s unnecessary. However, you have to look no further for the characters of that story than the people managing the vineyard and winery.
On a side note, did you used to do radio?
Thank you, you answered the question I have been searching for which was whether or not to place keywords when blog commenting.