Drama And Wine Marketing

What similarity is there between a well made movie concerning fated love and the magnetic draw of family on the one hand, and wine marketing on the other?
This episode of Fermentation: The Daily Wine Blog (Video Edition) is brought to you by:

HAWKES WINE—Alexander Valley
Producers of outstanding single vineyard Cabernet From Alexander Valley and producers of a GREAT Video Blog.    CLICK HERE to visit Hawkes Wine

4 Responses

  1. Francesco - August 28, 2009

    Hey Tom I really liked this video. This is where wine transcends just being alcoholic grape juice. This is one of the riding themes of my new wine blog and I really explain it in my Wine Philosophy page. I think that you will see that we both agree passionately on this subject.

  2. Eric - August 28, 2009

    Great topic, Tom. Really enjoying these videos. Somehow I don’t think I’ll be able to draw any sort of inspiration with which to sell wine from the movie I saw last night, “Inglourious Basterds.” 🙂

  3. Dylan - August 28, 2009

    I feel if you’re going to tap into the human elements you need to tap into the humans behind the bottle. Bring the team, their values and struggles to the forefront, and as you recommended, represent it under an enduring theme. Should wine marketing be turned into reality TV? I’d say that’s unnecessary. However, you have to look no further for the characters of that story than the people managing the vineyard and winery.
    On a side note, did you used to do radio?

  4. mirc - September 1, 2009

    Thank you, you answered the question I have been searching for which was whether or not to place keywords when blog commenting.

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