Joe’s Wine Sales Dilemma
The power of the Internet has not, to-date, been utilized efficiently to address the failings of the wine distribution system. The bottle neck that is called the "Three Tier System" whereby nearly all wines are funneled through a state mandated sale to a middle man is the source of most problems that exist where access to wine is concerned, be it access to wine by restaurants, retailers or consumers. A system that was devised over 70 years ago in an age that barely accommodated cross country distribution is now hampering a wine industry that bears no resemblance to what it was in 1933.
Today, wholesalers have near total control of this system. The video below is one take on what effect this antiquated and largely ineffective wine distribution system has had on the process by which wine gets into the hands of retailers and restaurateurs who are charged with getting wine into the hands of consumers. Enjoy: