It's GLOBAL ZINFANDEL DAY!!
I like the idea of taking at least one day out of the year to celebrate a specific grape. ZAP is encouraging wine lovers to take part in home tastings with friends as well as utilizing social media to talk up and celebrate the Zinfandel grape and wine.
Today, Twitter users will be utilizing the #Zinfandel hashmark in abundance. And they'll be highlighting Zin on their Facebook pages!