The Return of Great Wine Content
This is the case with much of the important reference content on AppellationAmerica.com. Today, the recently launched Appellation America App (for the iPhone), provides mobile users with one of the best sources of appellation and grape variety descriptons in one place.
For those of you who do not recall the Appellation America website, it was among the most impressive online wine publishing ventures I'd ever conceived. I really got to know it when asked to come on board as the PR consultant. The idea was to flesh out the meaning, the history, the wines and, most important, the terroir of appellations in ALL 50 states, not just CA, OR and WA.
The first thing the publishers did was go out and bring together a remarkably talented gang of professional wine writers from across the country, pay them well, and ask them to cover specific appellations in depth. You had Tony Aspler, Dan Berger, Barbara Ensrud, Laurie Daniels. Alan Goldfarb, Ray & Eleanor Heald, Clark Smith and Lenn Thompson…to name but a few…all writing for one wine site.
One of the most important aspects about Appellation America (the web site) was that you would constantly be getting articles detailing the characteristics of wines in places like Missouri, Nova Scotia, the Carolinas and, yes, California. In the end, the idea was to provide a profile of every AVA that included the characteristics that each AVA's wines possessed.At one point, some the best, most useful and insightful wine writing was coming out of this website.
Like many noble ventures, it didn't work out in its original incarnation. However, what did survive is the remarkably good index of varietals and AVAs, each with spot on descriptions of the grape or the region. This is what is now available on the Appellation America App.
I recommend it highly to anyone that 1) likes to read about wine or 2) wants to have at their beck and call a description of 150 different grape varieties and 290 AVA descriptions.
The new Apellation America App is only $1.99 and a no brainer download for wine lovers and the trade. However, the Appellation America website and its treasure trove of content still lives, with new content being added on a fairly regular basis, though not as frequently as in the site's heyday. Much of the really great content is now subscription based, rather than free and supported by ads and wine sales as it had been in the past. You can get a taste of what's behind he subscription price by checking out its Editorial Features and the rest of the website. But to get everything Appellation America has to offer, you will need to subscribe.