May 19, 2005
The FERMENTATIONS Survey 2.0 on wine reivews and how we use them is goingi to close down soon. Please take a moment to fill out the short (1 minute?) survey and help us understand better why we read wine reviews, where we get them, which we trust (and don’t trust). To take the Survey 2.0 click HERE
May 13, 2005
As many readers of FERMENTATIONS knows, we try to refrain from offering reviews of wines. However, we are very interested in wine reviews. So interested are we that we want to know what you think about wine reviews, how you use them, where you read them and what you like and don’t like about them. Hence: "FERMSURVEY 2.0: How You Like Your Wine Reviews" is up and running. CLICLK HERE TO TAKE THE SURVEY. It won’t take more than a…
Apr 26, 2005
The results of the Fermentations Survey "How Do We Consume Wine Information" are in. The results can be found here. A few things you need to remind yourself as you look at these survey results. First, it’s a fairly small sample of Fermentations Wine Blog readers only. Also, it is important to not extrapolate to far out toward the general wine consumer. It is best to think of these results as "How do WINE BLOG READERS consume wine information?" That…
Apr 25, 2005
Most niche industries or publishing categories have a dominant publication, a publication that has a readership substantially higher than the others in the category. I’m sure there is a good reason for this but I can’t tell you exactly what it is. In the world of consumer wine publishing that publication is the Wine Spectator. The third question in the FERMENTATIONS Survey on how you consume wine media asked: What wine print publications do you make a point of reading…
Apr 24, 2005
The Question Was… Where are you most likely to get your wine information?Blogs 67.2% 39 Elsewhere on the Internet 53.4% 31 Wine Magazines 46.6% 27 Television 0% 0 Radio 1.7% 1 Newspapers 17.2% 10 Wine Newsletters 15.5% 9 Other (please specify) 10.3% 6 So what does this mean. It means exactly what you think. The 58 people who answered this question get their wine news predominantly on the Internet. We knew that. Did we know how irrelevant Television and radio…