Archive for the ‘Wine Business’ Category
I’ve been critical of, well, anyone who chooses to dis the wine lovers, wine professional, and wine enthusiasts who utilize the vocabulary of wine and the intricacies of wine to explain their passion for it. These so-called snobs are ridiculed for "making wine inaccessible." It’s as though the critics of the wine enthusiasts think wine should merely be drunk, and not contemplated. But there is a right way to make wine’s intricacies more accessible to those who choose to investigate…
Constellation Brands is America’s largest wine company and, it seems, competing to become number one in the category of "Adventure Wines". Yes, "Adventure Wines". This is the meaningless name Constellation has given to a category of wines their consumer research has told them seem "non-traditional" to wine drinkers. The giant company estimates that a full 25% of the American wine market is devoted to these Adventuresome bottlings. Constellation has announced two new "Adventure Wines": Three Blind Moose and Four Emus …
With so much more interest focused on e-commerce and buying wine on-line after the Supreme Court’s wine decision in May, the issue of how to best sell wine on line has become a hot topic in the wine industry. How should a winery manage its on-line sales? What do consumers want from a winery’s on-line wine shop? What’s the best way to communicate with consumers? A number of companies exist to help wineries go a good job of selling wine…
Something strange happened yesterday. I was doing some writing for a client and when I was finished up with it, I realized there was not a single piece of jargon nor a single solitary "buzzword" to be found anywhere in the copy. This is not an easy accomplishment. And I’ll admit, it was not something I was trying to do on purpose. It just came out that way due in large part to the message. But it struck me that,…
The Pinot bandwagon still apparently has lots of room on it. ACNielsen’s Scantrack shows that sales of Pinot Noir in America rose 75% in volume and in value for the 4 weeks ending May 7. The 52 week increase up to the same date is 28.5% in volume sales and a 33% increase in total value. It appears that the only thing in the way of Pinot sales continuing to grow is access to grapes. Pinot Noir sales in the…
