Archive for the ‘Wine Business’ Category

Jan 26, 2005

The Snowballing of Moderate Wine Consumption

The way by which facts, ideas or myths become accepted and common knowledge among the broader public is an important dynamic. Politicians and marketers in particular study the mechanics of how something moves from below the radar to above it. In public relations one of the rules that govern the practice is that if you say it over and over and over again, eventually "IT" will become common knowledge. The idea that wine in moderation is good for you first…

Jan 19, 2005

Gallo: Scary Smart is What They Are

Corie Brown of the Los Angeles Times has written what must be the most intriguing and thought provoking article on wine marketing to appear in a daily newspaper in years. I’ve read it three times today. The article concerns the Gallo strategy of creating new brands in France and Italy, how they produce wines for an "Americanized" palate, and the research that gets them to the what are essentially, pretty, bland, wines for wine chuggers. The dismissiveness that top Gallo…

Jan 17, 2005

Sideways Marketing

Over at Spittoon, Andy makes note of the fact that the movie Sideways isn’t just inspiring awards but also some marketing angles, particularly a map of the Santa Barbara wine country through the Sideways lens. Well, this must only be the beginning. Over at Winebid.com, the online auction house, they are marketing a selection of wines that have were featured in one way or another in the movie. Not just the Santa Barbara Pinots, but also the Bordeaux, Italian and…

Jan 13, 2005

Consolidation…Who Cares!?!?

Fear not consolidation in the wine industry! In business media circles it’s "consolidation" that has been the buzz word when the wine industry is covered. Over the past few years we’ve seen winery gems such as Etude, Stags’ Leap, De Loach, Louis Martini, Franciscan, Mount Veeder Arrowood, and other small producers snapped up by bigger wineries. They we see icons such as Beringer and Mondavi purchased and brought into the fold of the giant producers. The concern among some is…

Jan 12, 2005

One Day Cheap Wine Really Will Taste Cheap

Why doesn’t EVERYONE in the business just use screwcaps and other alternative closures in order to prevent that unpleasant (unpalatable?) aroma that too often affects cork-finished wines? That’s what writer Michael Dresser wonders in his column today. Earlier today I was sitting with a client who showed me a new closure for wine that is altogether different and will definitely never stink of cork taint. You’ll hear more about that in the future. But he had a good point. "It’s…