Archive for the ‘Wine Media’ Category
Of late I’ve been working with another wine PR specialist to help a client bring to market a really interestng wine info product. In the course of brainstorming with them yesterday we came to a very interesting conclusion about wine that at first set me back: There is no recognized American Wine Celebrity. No Bob Villa of Wine. No Martha Stewart of Wine. No Emeril Lagasse of Wine. Could there be an American Wine Celebrity that is both authoritative, entertaining…
A few days ago I had the privilege of giving a short talk in front a number of wine industry types hosted by Inertia Beverage Group. The topic was "Blogs, Wine Blogs and Communication". A Texted Up version of that talk is reproduced below. BLOGS, WINE BLOGS & COMMUNICATIONS The ways by which we communicate to friends, family, colleagues and the market are expanding on a near daily basis. One particular form of communication that you need to be aware…
Came across a fascinating article by Susanne Johnston in the Summit Daily News. Ms. Johnston is a retailer and seems to know here wine. At one point in the article on the subject of "terroir" she translates this french word into English as "Placeness". A brilliant description and one I’ve not heard before to describe those characteristics in a wine that are the result of the natural environment in which that grapes were grown. Yet toward the end of the…
Should wine bloggers and wine publicist/marketers get together…just to look each other in the eye and see what each other has to say and think? I started thinking about this after getting an email inviting me TO THIS CONFAB of fashion bloggers and fashion publicists. It’s a pretty good idea and something that has been bandied about here and there among other wine bloggers. But it seems like now and again we see stories in the blogosphere and in the…
Last week Eric Asimov of the New York Times visited Bucklin’s Old Hill Ranch here in Glen Ellen. Eric drove up the gravel road in a black Dodge Magnum rental that looked ominously like a hearse. I thought he might be there to bury us. It was one of those beautiful days in Glen Ellen where the afternoon temperature is about 92 there’s a slight breeze coming up the valley from the North and it was pretty quiet all around….
