Posts Tagged ‘public relations’
$1.2 Million It’s not a huge amount, but it is enough to garner some attention. This is the amount money that will be raised if Sonoma County grape growers vote to institute a self assessment to fund a "Sonoma County Wine Grape Commission"whose mission it will be to promote the Sonoma County as a grape growing, wine making haven. The vote among Sonoma County grape growers is set for May. Based on the story in the Press Democrat it appears…
I met yesterday with potential clients who had an interesting dilemma. They had just purchased a winery that had been around for about 10+ years. In recent years the brand wasn’t doing to well, a combination of factors had led it to reduce its production and have a good deal of older inventory on hand. The dilemma: Do they stay with the same name for the winery or do they change the name. What’s interesting about this question is that…
How Not To Practice Wine Public Relations: Rule #33 and #34Rule #33: DO YOUR HOMEWORK BEFORE CONTACTING A WRITERJamie Goode relates a hilarious, but sad, example of a PR Person for a large UK Grocery chain who contacted wine writer Tim Atkin of the Observer in London asking if Mr. Atkin would be interested in occasionally quoting a Master of Wine in his columns. The PR person offered all the strong arguments for including the thoughts of a Master of…
