Posts Tagged ‘wine marketing’

Mar 10, 2006

What’s in a Winery Name?

I met yesterday with potential clients who had an interesting dilemma. They had just purchased a winery that had been around for about 10+ years. In recent years the brand wasn’t doing to well, a combination of factors had led it to reduce its production and have a good deal of older inventory on hand. The dilemma: Do they stay with the same name for the winery or do they change the name. What’s interesting about this question is that…