Jun 8, 2006
The Wine Data Sheet
It goes by various names: "Data Sheet", "Tech Sheet", "Product Page". Whatever it is or should be called it is the single most common piece of marketing material I’ve created in 15 years of wine marketing and public relations. I hesitate to even guess at the number. Yet, each one, while different, is the same. The "Data Sheet" is, simply, a description of a wine used generally to give background on the product to a winery’s distributors, sales people, restaurants,…