Archive for the ‘Our Little Project’ Category

Oct 1, 2014

Conducting a Proper Blind Tasting (With Results)

The key to conducting any “taste-off” or comparison tasting is creating a rigorous process so that as many factors that might lead to bias are filtered out of the effort and the results. Because our tasting process for this comparison of different beverages was in fact rigorous and as finely tuned as possible, it can be said with a high degree of confidence that the results should prove a tremendously helpful guide for those 4 month-olds seeking out a beverage…

Sep 17, 2014

Use Your Words—Whether Whining or Writing on Wine

Every now and then I use “big words” both on this blog, on my other media endeavors, and in my work as a publicist. There is and always has been a debate among marketing professionals as to what level of vocabulary ought to be employed in order to properly deliver a marketing or promotional or sales message. It’s an interesting debate. I fall on the “use-the-word-that best fits-regardless-of-its-obscurity” side of the debate, rather than the “keep-it-simple-stupid” approach. There’s a middle…

Aug 2, 2014

Good Eat’in and Being Sustained By Friends

In October 1979 the eat’in at the Wark house was the best it had ever been, and all my life it had been pretty damned good. During that month, in every corner of the kitchen, filling every shelf in the refrigerator, and stacked in the freezer there were lasagnas, casseroles, baked goods and cakes of every kind. I don’t know how they expected my mom and I to eat it all. But, it came in useful for the non-stop parade…

May 21, 2014

Perfection Is Possible

In the past on this site I’ve written more than once about the notion of perfection (in wine). We’ve debated if it’s possible. What it means to call something perfect. What it implies. I don’t know if I’ve ever been sure that perfection is possible. Now I’m sure. I’m positive perfection is possible. Please welcome Henry George Wark. Our Little Project. Born: 8:26am, Wednesday, May 21    

May 11, 2014

Planning is Key in Wine PR and Baby Making

Successful wine public and media relations almost always revolves around a well thought out plan. The messaging is understood and can be easily articulated. The avenues and channels through which the brand message will be funneled is laid out. Each messaging channel demands a somewhat different story telling device. Planning is essential. Planning is good. Planning leads to success. It’s not unlike unleashing a new human on the world. You need a plan. My beautiful wife Kathy and I have…