Moving “Other States” Wines Into the Mainstream
While California wines dominate cosumption of domestic wines, other states across the country have seen their wine industries reallly take off. A combination of high quality bottlings and the attraction of a local wine country seem to have spurred this "other state" explosion in wine production.
The question is, how to get more people to try wines from "Other States".
They recently staged the Ohio Wine Challenge. Taking a page out of Robert Mondavi’s early book, the Ohio wine industry pitted that state’s wines against wines from CA and France. As might be expected, a number of Ohio wines bested the French and CA wines.
The best thing about these sorts of "tastings" is that it gives inspiration to Ohioans to choose their own state’s wines. This is the key…convince the locals and you’ve got ambassadors who will take the news outside the state.