Did the World Change for Red Wine Producers?
So did the world just change for producers of red wine?
We won’t know the commercial impact on winemakers of the latest resveratrol revelation for some time. The degree to which the recently announced study on the positive effects of ths anti-oxident found in red wine motivate folks to drink more red wine is unquestionably being fantasized about here in wine country.
This story of wine’s positive effects certainly has gotten more coverage than past stories…stories and studies that ovr the past ten years seem to come at us at a rate of once per month.
I think for this discovery to really affect wine we will need to see it develop some serious legs. We need to see newsmagazines pick it up. We need to see late night comedians pick up on it. We need to see more books written about it. We need to see television news magazines devote segments to it.
I think it is more likely this wont happen than it will. The idea that red wine has positive benefits is common knowledge…ho hum, if you will.
However, that doesn’t stop the likes of winery owners, retail shop owners, restaurant owners, grapegrowers, wine marketers and wine publicists from closing our eyes and fantasizing about a 20% uptick in red wine sales. The impact of such a thing over a short period of time would be HUGE!
In the mean time….where are those resveratrol pills?