The Brilliance of Roshambo Winery
Is it just me or does anyone else have a hard time imagining Silver Oak Winery inhabiting the Roshambo Winery facility on Westside Road in Healdsburg? In fact, I can’t imagine any other winery successfully occupying this amazing facility.
News broke today that Roshambo Winery sold its facility to Silver Oak Winery. This is the first time in a long time that I’ve found myself lamenting a sale in the wine industry. The brand is still owned by Naomi Brilliant and will continue on until a new facility is finished. That’s good news because the Roshambo wines are terrific and the Roshambo style of presenting wine and wine country is important. Still,
this was a case of a facility and a personality (Naomi Brilliant’s) matching perfectly and in a rather spectacular way.
Over at the Roshambo Blog Brilliant has put up a post
that explains the future of Roshambo Winery. The post itself is vintage "Brilliant/Roshambo" and worth a read. (how is it that, upon reading Naomi’s post and discovering that the winery will operate out of a bus just down the road from their original facility until the new winery is finished, that this seems a perfectly logical interim housing option for their tasting room?)
I worked with Roshambo in the past. The highlight of that entire experience was getting to face an approach to selling wine that I’d not encountered before. Being ogled and flirted with by one of the longest-legged, foxiest guys I’ve ever seen at the winery’s "Drag Brunch" wasn’t bad either. But at Roshambo it was the fight against the oppressing pomposity of the "wine culture" with an irreverent attitude and real reverence for progressivism that kept me enthralled (and slightly confused) while working with them.
I guess the take away from todays news is: You can take the Brilliance out of the winery, but you can’t take the Brilliant out of Roshambo Winery.