Clowning Around With Wine Reviews
For the longest time I tried to wrap my head around a simple idea: reading wine reviews that don’t include the price. I’d never thought about this until today when I came across two blogs that review wines, and do it well, but don’t include the price.
There were descriptions of the wine including aromas, body, flavor. There were histories of the wineries included. There were ratings. And there were some pretty insightful ideas bandied about in these reviews that were inspired by the wine. But no prices.
Why did this offend me? I read reviews of books, movies, and music but never really care if the price to obtain these things is included in the review. But with wine, I need the price. It took a while but I figured it out.
Movies, books and music are never out of my price range. And unless it’s a rare book or a rare old piece of vinyl, most people can afford them. So the only thing I need to consider when I’m reading these opinions of other products is whether they sound tempting to me.
But wine…well, wine might indeed be out of our price range. It’s also important to note that the purpose of consuming wine is to eliminate it from existence. This is not the case with books and music. While we will have consumed them, they will still exist while the bottle we dropped $40 on is forever gone. This changes the equation, doesn’t it.
There is also the very unique aspect of wine that while there are literally thousands to choose from, you can find any number of wines that will actually taste quite similar to thousands of others. Yet, they’ll be priced quite differently.
This all leads us to the simple conclusion that no review of a wine can be even half way useful unless the price of the wine is included. The point here is driven home by noting that the same can be said of restaurant reviews.
Now, it is entirely possible that there are some connoisseurs of the wine review format for whom the price doesn’t matter. They simple revel in the beauty of a well written description of squished grapes. I’ll even admit to getting the occasional kick out of reading the review of a wine that is given 69 points. They can be terribly funny. But so can a clown…for a very short time.
So, here’s a tip to those who would write reviews of wine: without the price you’ve produced nothing we can use except a good laugh.