What I Know and Think About Wine Blogging
Five years in to the wine blogging revolution and five days out from the 2010 Wine Bloggers Conference, it's time to assess the things I now know and think about wine blogging and wine bloggers.
1. Given the number of new and compelling voices that make up the wine blogosphere, it's clear to me that prior to the emergence of this self-publishing revolution literary-minded wine lovers were denied access to what must have been a host of fascinating voices who could have expanded all of our views about wine were it not for their lack of a venue to publish their thoughts, commentary and ideas.
2. Wine lovers find themselves living and drinking in a "Golden Age" of wine writing.
3. The only difference between the wine blogosphere and the traditional wine media is that those getting compensated to do their writing are paid slightly more than the bloggers who are doing it for free.
4. There is no reason to believe there will be a "culling" or "fall out" of wine bloggers…they'll just keep coming and emerging and growing in number.
5. There is extraordinary opportunity for one or more wine bloggers to bust out of their relative anonymity and become highly influential with hard core wine lovers if only the right person finds a way to become a comprehensive source of wine reviews.
6. I remain shocked that no one has taken the easiest path to wine blogging success and fame: creating a blog that chronicles the wine drinking habits of the rich and famous.
7. It is somewhat disconcerting to me that while I make a very good living as a wine public relations consultant, I am best known in the wine industry as a blogger with an audience to exploit.
8. I'm flabbergasted that no one has taken the most obvious path to wine blogging success: post 5 to 10 times per day on intriguing topics.
9. Five plus years of blogging, 2,085 posts and 13,165 comments later, I still get excited when I'm alerted that there is a new comment on my blog, making me wonder if blogging really isn't just best understood as a good source of adrenalin.
10. Walla Walla, Washington, the host of the 2010 Wine Bloggers Conference, has a remarkable public relations opportunity that is unlikely to be missed.