How 7 Years of Wine Blogging Will Change You
With this, my 2,361st post on Fermentation, I mark the seventh anniversary of maintaining this platform. My output over these past seven years amounts to 6.5 posts per week for 364 weeks. I'm not sure what kind of an achievement that is besides perseverance and habit maintenance. However, it has produced in me the formation of some ideas about wine blogging, writing, journaling, the media and myself. In no specific order, these ideas and thoughts are:
1. I take pride in having been part of the wine blogging phenomena from its relative beginnings
2. Blogging has created in me kind of courage I did not possess at the outset of this project
3. I become genuinely excited when I discover a new, talented voice in the wine blogging world
4. I often feel pressure to publish a new post and that doesn't feel good
5. Blogging regularly produces in me an acceptance to being exposed
6. I sometimes wonder about what will become of all these posts an words when I meet my end.
7. I believe roughly 10% of the wine blogs offer anything of value to the wine community
8. I'm certain the rise of blogs and wine blogging have undercut professional wine writing and it bothers me some that I've contribute to this damage in some small way.
9. I'm surprised more wine bloggers have not risen from their journaling to professional wine writer
10. The 20,000 monthly unique readers this blog attracts strikes me as far fewer than it actually could be and that sometimes depresses me.
11. In the seven years since starting this blog, I've become progressively more cynical about the wine industry, yet progressively more enchanted with the people that occupy the industry.
12. The substance and character of wine blogs have changed very little over seven years and I don't expect much evolution over the next seven.
13. The working of my mind has changed: I frequently view encounters with people and information in terms of whether or not they are blog-worthy.
14. Good bloggers know that it takes an effort to effectively stroke their own ego.
15. I've concluded that if the top 10 bloggers shut down their own wine blogs and combined to create a single wine blog featuring them all, they could wield great influence and a large audience.
16. The most significant evolution in wine blogging will continue to be how readers find blogs and how wine blog content is distributed.
17. Writing for wine consumers, rather than the trade, is the only way this wine blog can change.
18. The quality and quantity of a wine bloggers audience is the best measure of their worth.
19. I think I may have a good 10 more years of wine blogging in me.
20. My primary problem with wine blogger and wine blogging is that there is too much commentary and not enough original reporting
21. I've learned after 7 years of blogging that the line between intimacy and exposure is not a bright one.