Archive for the ‘Wine Business’ Category
Is there anything more that can be offered to the person who is completely taken with wine, the wine country experience and the winemaking experience? Well, of course, there’s always something more. This person could buy a winery. Or, they could go down to their local strip mall and make a little wine for themselves. This is the concept behind a relatively new franchise business called Roseville Winery (aka: Letsmakewine.com). For what appears to be a maximum investment of about…
Some readers probably live in locales where you have to go to a "package store" to buy your wine. That is, you can’t buy wine in a grocery store or a or elsewhere…just a package store. The situation is testament to the myriad of wine laws, some very odd, that exist across the country. In Massachusetts there is a move afoot to change the laws regarding alcohol sales and the entrenched ones are naturally fighting back. The Massachusetts Food Association,…
The latest FERMENTATION Sponsor involves a VERY INTRIGUING offer: part ownership in a new Oregon vineyard and winery. Lenne Estate is located east of the town of Yamhill near a number of impressive vineyards including Willakenzie to the west, Shea to the East, Soter and Beaux Frères to the North and Doe Ridge to the Southeast. The owners are looking for a 5% stakeholder. I can’t characterize the investment since I’m not an investment adviser. However, I can show you…
It’s rare that I post about a client here at Fermentation. But I’m going to do it today to demonstrate a point about public relations in the wine industry: The authenticity and quality of a winery’s "story" determines the enjoyment of promoting them as well as the degree of ease in finding an audience for their wines. Wark Communications was recently engaged by Bucklin, a winery that happens to be located right here in Sonoma Valley.Consider their story: -The Bucklin…
There is a excellent follow up story to the wine warehouse fire in the Napa Valley Register. Many of the victims are still sorting out the consequences. One issue at had is assuring that ALL the wine that was affected by the fire is actually destroyed. Both Saintsbury and Viader say they will have representatives on hand when the destruction of the wine is undertaken. The reason being, in past fires wines that were supposed to be destroyed ended up…
