Posts Tagged ‘califrornia wine’

May 23, 2006

Mendocino Wine: PR Cometh

Marketers, like myself, get a lot of the blame for taking the authenticity out of wine and lowering the beverage to just one more product to be foisted upon the public with exaggerated claims and pretty pictures. There’s a lot of truth to that kind of accusation. However, the winemakers and grape growers in Mendocino have rightly determined that more marketing is just what the doctor ordered. The growers and winemakers of Mendocino County, located about 70 miles north of…

Apr 4, 2006

The Future of Wine

No doubt if you’ve been looking at the wine stories that have been running across the wires in the last couple of days you will have seen the release of sales figures for California wine. The news is good. Sales are up for California wine. What’s interesting about the story is the way a prominent wine industry analyst describes the condition of the market for California wine: “Wine is enjoying this wonderful moment of very favorable attitudes,” said industry consultant…