Wine Marketing Education With the Masters
Though I can’t say for sure, I’d bet that wine tasting room workers constitute the greatest number of “marketers” in any wine region in the country. I’d further hazard to guess that a good number of wine tasting room personnel have a desire to rise from the tasting room to a position that allows them to work in a more hard-core marketing environment in the wine industry. What is absolutely necessary to make this climb up the latter is education. These ambitious folks will be happy to know there is a great source of wine marketing education.
THE OIV WINE MARKETING SHORT COURSE at the U.C. Davis Campus.
Now in place for more than 20 years, this marketing focused industry education program brings together a collection of industry professionals to teach a series of courses ranging in subject matter from The History of Wine in California, Philosophies of Regulation and Green Wines—The Organic and Sustainable Market to Basic Wine Accounting, Package Design, Managing a Portfolio of Brands and The Care and Feeding of the Press.
The two-week program costs $2,000 and the next two-week program begins in at U.C. Davis on July 15th.
Consider the various professionals who teach various courses in this program. Look these folks up on the net and you’ll get a sense of just how impressive the exposure you will receive to wine industry experience is in this program:
When I entered the Wine PR biz in 1990 I had absolutely no formal education in wine marketing. Zero. I sought out seminars and industry events that spoke to the practice where I could find them but they were few and far between. For anyone currently in a wine tasting room or a junior marketing position in the wine business or in marketing in another industry that wants to make the transition to the wine industry, the OIV Wine Marketing Short Course would be a godsend.
Want in to the wine marketing game? READ MORE ABOUT THE OIV WINE MARKETING PROGRAM AT UC DAVIS.